Our purpose is to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives.
Imperial Tobacco Canada fully supports Health Canada’s objective of reducing smoking incidence to below five percent by 2035. In fact, Imperial Tobacco Canada remains unwavering in our commitment to transform our business and play a key role in building a smokeless Canada.
We are taking concrete steps to reduce the health impact of our products. Our portfolio offers a range of less harmful alternatives for Canadians who are looking to move away from smoking.
Last year, we became the first tobacco and nicotine company in Canada to sell a nicotine replacement therapy product, specifically designed to help smokers quit, approved by Health Canada. ZONNIC has the potential to be a game changer in reducing smoking rates.