Cigarette smoking poses significant risks to health and the risks have been known for decades. Imperial Tobacco Canada does not promote smoking: we produce quality cigarette brands for adults who have already made the decision to smoke. We strongly believe that smoking is a choice that should be made only by adults.
We provide quality products to many millions of adult smokers in Canada. However, along with cigarette smoking comes real risks of serious diseases. In addition, Imperial Tobacco Canada agrees that smoking can be described as an addiction. Many smokers find it difficult to quit smoking, despite being aware of the risks.
The risks associated with smoking are primarily identified by epidemiological studies (statistical studies in large populations) that show groups of lifetime smokers have a far higher incidence of certain diseases than comparable groups of non-smokers. These risks tend to be greater in groups that start smoking younger, smoke for longer periods of time, and smoke more cigarettes per day.
The statistics do not tell us whether an individual smoker will avoid an associated disease by smoking less, and all smoking behaviours are associated with significantly increased health risks. Studies also show that the only way to avoid smoking-related risks is not to smoke in the first place, and the best way for a smoker to reduce the risks is to quit.