We see a very promising future for Imperial Tobacco Canada. This may seem counterintuitive to the average observer. How can a tobacco company claim to have a bright future? The Canadian economy remains strong and five million adult Canadian consumers, aware of the risks of smoking, continue to purchase tobacco products. Our company leads the industry with just about 50% market share, leaving us about half of the legal industry to compete for. Furthermore, the illegal market, which accounts for up to 13 billion cigarettes, offers a tremendous growth opportunity for us if governments find the resolve to address this issue.
At Imperial Tobacco Canada, we are confident that we have the talent, the drive and the leadership to identify and build on the opportunities of tomorrow, lead by example and grow our business in the future.
For more information on taxation and its effects, visit our section on Illegal trade.