The Next Generation Products (NGP) market, which includes Vapour and Tobacco Heating Products, is relatively new and regulation is still in its early stages.
Globally, there is a mix of attitudes between those regulators who aim to encourage the take up of products that are potentially reduced risk, and some regulators who view them more cautiously.
We believe that the potential benefits of reduced-harm products are better realized with regulatory approaches that allow cigarette smokers an awareness of less risky products, and access to these products.
The UK provides an example of what can happen with the support of regulators and public health bodies. Expert opinion on the reduced-risk potential of Vapour Products, by groups including Public Health England and the Royal College of Physicians, has led the government to adopt a progressive approach to regulation that encourages smokers to migrate to less risky products.
We are not against the regulation of NGPs. In fact, we actively engage with stakeholders to advocate for proportionate regulation that takes account of the relative risks, that mandates strict quality standards, and that puts harm reduction at the core.
Imperial Tobacco Canada advocates for: