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Next Generation Products regulation

The Next Generation Products (NGP) market, which includes Vapour and Tobacco Heating Products, is relatively new and regulation is still in its early stages.

Globally, there is a mix of attitudes between those regulators who aim to encourage the take up of products that are potentially reduced risk, and some regulators who view them more cautiously.

We believe that the potential benefits of reduced-harm products are better realized with regulatory approaches that allow cigarette smokers an awareness of less risky products, and access to these products.

The UK provides an example of what can happen with the support of regulators and public health bodies. Expert opinion on the reduced-risk potential of Vapour Products, by groups including Public Health England and the Royal College of Physicians, has led the government to adopt a progressive approach to regulation that encourages smokers to migrate to less risky products.

We are not against the regulation of NGPs. In fact, we actively engage with stakeholders to advocate for proportionate regulation that takes account of the relative risks, that mandates strict quality standards, and that puts harm reduction at the core.

Our view on an effective regulatory framework for NGPs

Imperial Tobacco Canada advocates for:

  • Quality and safety standards – based on robust science, to ensure consumer safety and confidence.
  • Responsible marketing to adults only – controlled marketing and advertising rules aimed at adult consumers only.
  • Freedom to innovate – to give consumers more choice and satisfy their evolving needs and preferences.
  • Freedom to communicate relative risk – public health benefits can only be realized if consumers are aware of the reduced-risk potential of NGPs.
  • Appropriate taxes and excise – reflecting the relative product risks and not artificially driving up prices, which can discourage take-up by more smokers.
  • Sensible regulation that works – regulation must have its desired effect and not create unintended consequences. We support regulation that is enforceable and practical for the regulator, industry and consumer.
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