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Myths and realities

The myths and realities of tobacco in Canada

Myth: Tobacco companies deny that smoking is risky or addictive.

Reality: We agree that the only way to avoid the risks of smoking is not to smoke, and the best way to reduce the risks of smoking is to quit. Imperial Tobacco Canada agrees that cigarette smoking can cause disease in some people and that smoking can be described as an addiction. Information about the risks associated with smoking has been public in Canada for decades, and clear messages about various health risks associated with smoking are printed on all packs of cigarettes, and have been in Canada for a long time.

Myth: Tobacco companies put additives in tobacco to make cigarettes more addictive.

Reality: Canadian cigarettes are unlike most cigarettes available in the world because they do not contain flavourings in the tobacco. Imperial Tobacco Canada does not add nicotine to any of its cigarettes. Different tobaccos contain different, naturally-occurring levels of nicotine. Health Canada has conducted a thorough investigation of this issue and confirmed publicly that Canadian tobacco companies neither add nor manipulate nicotine in cigarettes.

The ingredients of a typical filter cigarette are, in descending order of weight; natural tobacco, water, filter (including plug wrap and tipping papers), cigarette paper, glue, humectant and ink. In accordance with the government requirements, Imperial Tobacco Canada submits reports to Health Canada on an ongoing basis which set out information on matters such as the ingredients and components of our cigarettes.

Myth: Tobacco companies target minors.

Reality: Imperial Tobacco Canada recognizes that marketing directly or indirectly to minors is wrong and not in keeping our commitment to be a responsible company. We do not and will not target minors. The objective of the limited marketing activities we are allowed is to encourage adult smokers to choose our brands over competitor brands. Our support of retailers and community-based programs such as We Expect I.D., which help retailers keep tobacco products out of the hands of minors, demonstrates our strong support for government efforts to reduce and prevent youth smoking.

Myth: Tobacco companies benefit from contraband.

Reality: Contraband does not benefit the legal tobacco industry in any way. We only earn revenue when Canadian consumers purchase our brands from legal retailers at a price that includes all relevant provincial and federal tobacco and sales taxes.

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